If you’re tired of cold calling random names that never turn into deals, you’re not alone. The secret isn’t just working harder—it’s working smarter. Having a good lead list can change everything. Here’s how you can use today’s best tools to build your own list of high-quality leads that match your goals.
1. Reonomy: Start With Property Data
Reonomy is like Google for commercial properties. You can search by location, property type, size, or ownership details. Want to find every industrial building in Phoenix owned by an LLC? Reonomy can do that.
How to use it:
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Search by property type or geography.
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Click into the ownership tab to find decision-makers.
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Export your list of owners or LLCs for follow-up.
Pro tip: Use filters like “last sale date” or “owner type” to find investors most likely ready to sell.
2. ProspectNow: Combine Property and Contact Info
ProspectNow takes things one step further. It gives you property data and owner contact info—email, phone number, and mailing address—without digging through county records.
How to use it:
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Use predictive filters like “likely to sell” to focus on owners with recent mortgage activity or upcoming loan maturities.
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Export your data directly into your CRM.
Pro tip: Their “likely-to-sell” feature can help you get ahead of listings before they hit the market.
3. D&B Hoovers: Go Deep on Company Research
Dun & Bradstreet’s Hoovers is built for business-to-business prospecting. Perfect if you’re targeting tenants, franchise operators, or national investors.
How to use it:
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Search by company size, industry, and location.
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Filter by “headquarters” or “branch” to find expansion opportunities.
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Pull key contacts like real estate managers or CFOs.
Pro tip: Use the “growth” and “financial health” filters to find companies ready to expand into new markets.
4. Data Axle: Build Local Business Lists Fast
Data Axle (formerly ReferenceUSA) is ideal for local tenant rep work. You can pull a list of every restaurant, dentist office, or daycare in your city.
How to use it:
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Choose the “U.S. Businesses” database.
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Filter by industry (NAICS or keyword) and ZIP code.
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Export names, phone numbers, and addresses.
Pro tip: Pair your Data Axle list with a local driving tour—see who’s doing well and who might need more space.
5. CoStar Tenant Data: Know Who’s Already in the Market
If you have CoStar access, use it for tenant research and leasing leads. You can find tenants with leases expiring soon or companies actively looking for new space.
How to use it:
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Filter by “lease expiration” dates.
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Sort by industry or square footage.
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Create a watchlist for tenants matching your niche.
Pro tip: Reach out before the expiration date—companies usually start planning 6–12 months in advance.
6. LinkedIn Sales Navigator: Reach the Decision-Makers
Once you have your list of companies or properties, it’s time to find the actual people behind them. LinkedIn Sales Navigator is perfect for that.
How to use it:
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Search by job title (e.g., “Director of Real Estate,” “Franchise Development Manager”).
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Save leads and send personalized messages.
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Track updates when someone changes jobs or posts about expansion.
Pro tip: Use Fiverr.com providers to have someone else do this work for you.
Putting It All Together
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Start with data (Reonomy, ProspectNow) to find properties and owners.
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Add company info (D&B Hoovers, Data Axle) to target expanding businesses.
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Use tenant intel (CoStar) to spot active requirements.
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Finish with outreach (LinkedIn Sales Navigator) to connect directly.
When you combine these tools, you’ll stop wasting time chasing bad leads—and start focusing on deals that actually close.
Get a Lead Generating Website
If you want my help in creating a great website to capture those new leads, check out the website designs.
Anyone can build a website.
Anyone can put buttons on a website and call it “lead generating”.
I’m the only one that provides Free Resources giving you strategies like these to drive traffic to your website, setup automated lead collection, and keep in touch with automated welcome sequences to turn visitors into sales.
If you don’t have a sales funnel, you won’t get long lasting results, period.
If you’re nodding along, let’s get started! Schedule a call or zoom.
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