With email increasingly being used for advertising listings, the biggest question I get is, “Where can I buy an email list?”.
Due to anti-spam laws, purchasing mass emails has become a little tricky…but you can get around this with lists that have opted-in to “affiliate marketing” lists. In other words, people that have approved their emails be distributed to certain lists.
Options for Emailing Your Target Market.
Big Boys Blast – 100k+ Emails
They claim 100,000 emails in their database including both brokers and investors. Email starts at a low cost of $69 and you can advertise your listings or services to a huge group in one shot. An inexpensive option that is CRE specific.
Property Campaign – 300k+ Emails
They claim over 300,000 commercial real estate investors, owners, developers, tenants, and agents. Benefit from one of the most highly affluent commercial real estate databases in the industry. They spend money and time on data acquisition, management, & verification, so you don’t have to. Emails start around $59, and you can buy monthly packages to save money.
Property Blast – 90k+ Emails
They claim over 90,000 emails in their database. You can also choose to do emails by states (great for leasing). Emails start at $59 per email. An inexpensive option that is CRE specific.
Property Send – 120k+ Emails
Property Send claims 120,000 in their database comprised of buyers, brokers, agents, owners and developers. Their emails start at $145 per email or you can save money with a monthly plan. An inexpensive option that is CRE specific.
Catylist Emails – 50k+ Emails
The sales rep claims about 50,000 emails in their database. One of the few options that allows you to choose emails by state (great for leases)! A moderately inexpensive option that is CRE specific.
BisNow – 11 Million Readers
Newsletter ad and featured article options will have you in thousands of emails across the country. I can’t tell you how much it costs, since it ranges quite a bit based on where you are located and what kind of ad experience you want, but I can tell you – it’s not as expensive as you think. A small brokerage should be able to afford sponsorship in one of their newsletters easily.
Reonomy – Database of property owners
Buying a list from Reonomy is simple and easy. Their filtering software makes it easy to pull only the leads you want! Get as targeted as needed, IE “Multifamily owners in zip-code 85225 with 3 to 10-unit complexes.” You can download these into an Excel spreadsheet for easy contact. While not every contact has emails, many of them do!
Data Axel – Database of business owners
Data Axel allows you to either send emails within their system or purchase email lists in Excel / CVS files. These are people who have opted-in to “other marketing partners” email lists.
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